SEO is something that all businesses have to consider and Chester based roofers are not exempt from this. However, there are a lot of roofers who do not know where to start with their SEO strategy. Fortunately, there are some strategic steps that all roofers should take to ensure that they are making the most of SEO.
Have A Roofing Website
The first step to SEO will be to have a website for your roofing business. The website does not have to be very large and only having a few pages will generally be enough. However, you should consider having a blog on your website that you regularly update with content.
The blog is important because it tells the search engines that your website is still active. If there are no updates to the website, the search engines will class it as inactive and this could hurt your rankings. Blogs will also provide you with more pages to rank in the search engines.
Focus On Local SEO in Chester
As a roofer, you are going to be looking for local traffic which means website visitors that are local to your area. There is no point in getting traffic to your website from across the country or another country entirely. You will want to get traffic from people that could potentially turn into customers and they are going to be local people.
Fortunately, you can use local SEO to target these visitors and you need to focus on this. To start local SEO, you will need to choose the right keywords to target in your website content. You need to look for local keywords which include the area that you service and locations that locals will know.
Google My Business For Your Chester Roofing Business
As part of your local SEO strategy, you will need to set up a Google My Business account. This is a free account and all you need is a Gmail account and a physical address for your business. Once you have opened this account, you will appear in the Google business directory and on Google maps which is important for local SEO.
You will also be able to get reviews on your Google account which will help your rankings. Local Google rankings have different signals to general rankings and you need to be aware of this. Getting better reviews and ratings will be one of the signals that you need to focus on.
Once you have opened your account with GMB, you need to fill out everything that you can. The information you use on the account will need to match your website and any other online directory listings. You also need to verify your address before your account is set to live. To do this, you will need to wait for Google to send a verification code to your business address which should take a few days.
There are a lot of SEO strategies out there that you could use. However, as a roofer, you should focus on a local SEO strategy because of the nature of the industry you work in.