If you have an accountancy firm in Wirral and you want to take it off the ground, then you really do not have any choice but to harness the power of the Internet to your advantage. But how do you do it? In this article, we are going to outline some proven Internet Marketing tips that have been proven to work in any business.
It all starts with you having a website. Have it professionally-done and when it’s done, have a professional SEO rank it for search terms like “accounting Wirral” or “Wirral accountant”. While accounting is all about crunching numbers, Search Engine Optimization is all about meshing together quality content and effective link building strategies to make websites rank on Google for their most important keywords.
There are many SEO companies out there, but for your own good, make sure to hire one that is experienced in local search. Local search results are found just below the paid results and can be distinguished from the locator map and the directory-type listings that have star ratings below each.
Your online marketing strategy does not stop with Google, though. Harness the power of social media. No, we are not talking about Facebook here. Facebook is all about people who want to connect with their family and friends, although this shouldn’t stop you from aiming a promoted post to target users who list “Wirral” as their location and “accountant” as their occupation. For business-to-business networking, though, you have to go to LinkedIn.
Social media marketing is different from SEO. While the latter is rather passive in that you let potential clients find you, the former is all about building relationships. That said, whenever you feel the need to pitch your business, put yourself in the position of the other person and ask if you would be interested in what you have to say, or would you rather want to deal with someone who is interested in your business first?
Aside from SEO and social media, another online marketing strategy you can explore is advertising. While you can advertise on any website, obviously, you will want to advertise only on websites that give you access to local clients. One very good place to advertise is Google keywords. So, whenever someone searches for Wirral-based accountants, your websites would be the one on top.
No matter what the method of promoting your business is, the message is more important. SEO, advertising, and social media marketing are only some of the ways to make yourself known, however, when you do not convey the right message to your audience, your efforts won’t be as effective. That said, make sure to formulate a tagline that encapsulates what your business is all about and why clients should hire you.
Set aside a session with your marketing manager to formulate a Unique Selling Proposition for your business. Do not rush this process. Remember, the message is the only thing that connects you to your clients.