If you own a business or intend on creating a business, then you know that marketing should be an important aspect that should not be ignored. By failing to create and implement a marketing plan, your business will be destined to failure. Without marketing, consumers will not know about your business or brand which will result in little to no sales. Even though you do get some customers, they will be in limited amounts and not enough to sustain your business for the long term. As a result, it is essential that you have both a traditional and digital marketing plan in place. The world is becoming increasingly digital and most people view it through the lens of their smart phone, tablet or desktop computer. As a result, you need to craft your marketing plan to accommodate these changes and the best way to do so is through SEO.
What Is Search Engine Optimization (SEO)?
SEO or search engine optimization is where you aim to rank your site at the top of Google for your targeted keywords. For example, if you have a business that sells baby clothes in Orange County, then your website should be ranked on the top of Google for keywords such as “buy baby clothes Orange County”, “kids stores in Orange County” etc. Google is by far the most used search engine in the world and almost everyone uses it on a daily basis to look for information. So, when you rank at the top of Google for your business’s keywords, you will get a flood of traffic every day, which is akin to getting real customers into your physical store. The more people that visit your site, the more your brand will grow and you have the opportunity to convert them into customers. To put it simply, if your website gets 0 visitors per day, then you won’t have any new customers. However, if your website gets 1 – 100+ visitors per day, then you can covert at least 1% of those visitors into customers. The entire aim of SEO is to get as many visitors to your site so you can get more customers and grow your business which supports your bottom line.
The Benefits of Ranking Highly in Search Engines
In addition to directly attracting new customers, SEO allows you to keep on engaging old customers or people who have yet not converted into customers. By ranking highly on Google over the course of many years, people will keep seeing your business/brand which means that they will become more familiar with it. They will probably spend lots of time reading the information you post on your site and this will gradually move them from being a disinterested browser to an actual customer. SEO allows you to easily and smoothly move people along your sales funnel so that even if they enter as a non-buyer, then weeks or months later, they can move down the funnel and become an actual buyer.
Using a SEO Professional
Now, all of these benefits are truly astounding and you may think that you have to pay a lot of money to do SEO on your site. Fortunately, you don’t! SEO is extremely affordable and you can either learn how to do it yourself or you can hire an SEO company or SEO freelancer to do your SEO for you. Even though various SEO strategies are always changing, the core always remains the same. It all boils down to choosing the best long tail keywords that are not overly competitive, creating extremely high quality content and building good links. This may seem like an oversimplification of search engine optimization, but they are the basic steps. Hiring an SEO professional or agency is actually not that expensive and will cost in the range of $500 – $5,000 per month. The bigger and more competitive your industry, the more money it will cost to get you ranked. If you’re a bit more hands on, you can learn to do some SEO yourself and simply outsource particular aspects such as backlink creation, outreach, content creation etc.
In closing, we have just looked at a few benefits of SEO and how it can tremendously help your business. Once you make SEO a major aspect of your digital marketing plan, you will undoubtedly get more customers and your business will thrive.