If you own a roofer in Kent company, it is important to develop a solid Internet marketing strategy. Most people turn to the Internet when they need any kind of service for their home. This includes finding a roofing contractor. Unless you find a way to effectively market your company online, you will miss out on connecting with all of these potential clients. Here is a step-by-step look at how to plan a successful Internet marketing strategy for your business:
1. Build a website. If you don’t already have a website, now is the perfect time to build one. If you do already have a site, you should reevaluate it to make sure that it is providing your customers with the best possible experience. Your site should be well-designed and should load quickly. It should also be filled with informative content.
People should be able to quickly find your contact information. You should also add before-and-after photos of some of the projects that you have worked on in the past as well as any client testimonials that you have received. If you don’t have a good grasp on web design, you should hire a company to build your site for you. After all, your website is the backbone of your online presence. It needs to make a good impression on the people who view it.
2. Set up social media profiles. The next step is to set up profiles for your business on all of the major social networks. This includes Facebook, Twitter, and Google+. Social media marketing is a great way to stay in contact with your current clients as well as to reach new clients.
Once your profiles are ready to go, you should begin posting content to them on a regular basis. This content can range from helpful information and advice to industry related articles or videos. Try to avoid making every post a promotion. Instead, focus on providing value to your followers. That way, they will be more likely to read every post that you make.
3. Start a newsletter for your business. Make it easy for people to sign up when they land on your website. To encourage more people to give you their contact information, consider providing some sort of incentive. For instance, you could provide a how-to guide for minor roofing repairs that people could download after submitting their email address. You can then use your mailing list to build relationships with potential customers and to advertise your services.
4. Focus on marketing to a local audience. You can accomplish this by submitting your site to search engine maps, setting up a profile on review sites such as Yelp, and getting listed in local directories.
Developing a successful Internet marketing strategy for your Kent roofing business can be a little bit challenging. In the end, however, the time and effort you put into developing a solid online presence will more than pay off by helping you reach a much larger group of potential clients.