Plumbing services are something that most homeowners need at one point or another. Usually, when someone finds themselves facing a plumbing problem, they turn to the Internet for help. By searching for a plumber in their local area, they can find a qualified professional to come to their home and make the necessary repairs.
Most people find plumbers by using a search engine. Typically, they will type in the name of the town or city where they live along with the word ‘plumber’. This brings up a list of local plumbers that they can choose from.
Interestingly, most people choose one of the top two or three plumbers that appear after they search. These highly coveted spots in the search engine results get the vast majority of traffic, meaning that businesses that appear in these spots are much more likely to get clients.
If you have a plumbing business, you can increase the number of people visiting your website by getting your site listed in one of these top spots. This beginner’s guide to search engine optimisation for emergency plumbers in London should give you the information that you need to get started. Here are some techniques that you can use to improve the overall ranking of your website:
1. Write high-quality content for your site. Search engines use a special algorithm that attempts to determine the quality and relevancy of the content on a website. After all, their goal is to return websites that are the best possible match for whatever users type into the search field.
By going above and beyond with the content of your site, you can make it much more attractive to these search algorithms. This, in turn, can help your site appear higher in the search listings.
Along with the regular content of your site, consider adding a blog or another area where you can post helpful articles, videos, or other information. This can help set your website apart from others.
2. Include your location prominently on your website. Consider adding your address and contact information to the header of your site so that it appears on every page. When people search for service businesses, the search engines prefer to return local results. By making it obvious where your business is located, you are far more likely to show up when someone searches for a plumber in London.
3. Use social media to promote your content. The search engines like to see businesses that have an active social media presence. Set up profiles on sites like Facebook and Twitter. Use these profiles to share articles, tips, or other information. Make sure to link your profiles to your website.
4. Make sure your site loads quickly and that it displays properly on a variety of different devices. Google has tools available that allow you to test your site’s loading time. You can also preview how it looks on smartphones, tablets, and other devices. Making your site fast and versatile can improve your ranking.
These search engine optimisation tips can benefit plumbers in London by helping them to get listed higher in the search results.