If you’re a plumber in Belfast, then you know how challenging it can be to get new customers, especially when there’s so much competition. However, that doesn’t mean that all hope is lost and you just need to make do with your current client base. In this article we will look at a few smart internet marketing strategies that can help you to get more new customers than you can handle.
The first internet marketing strategy involves building a website and doing SEO to get organic traffic to your site. Now, if you’re new to SEO, it’s basically getting a site to rank on the top of Google, for the keywords being targeted. In this case, it would be highly valuable for your website to rank for keywords such as “plumber in Belfast”, “best plumber in Belfast” etc. If you do so, then when people search for that phrase, they will most likely click on your site, call and then hire you as their plumber. The higher you rank for these type of phrases, the more customers you will naturally get.
Emergency Plumbers Belfast writes:
“An emergency situation can take place at any given time throughout the day or night, and you will need 24/7 help and advice.
You can call out of hours, and one of our Belfast plumbing heating engineers will come right away To get sort out any pipes issues inside your home or business, please have a chat with our Plumber as quickly as possible.”
Now, in addition to doing SEO on your site, you will also need to ensure the actual copywriting on your website and ranking pages are persuasive enough to convert visitors into customers. All because you’re ranking at the top of Google, that doesn’t automatically mean you’ll convert everyone who visits into a paying customer. In order to increase this conversion rate, you need to increase the quality of your site. You can do this by hiring a professional copywriter that can create a persuasive copy that convinces people that you’re the best plumber to hire for their plumbing job. You will also need to do some CRO or conversion rate optimization testing in order to tweak your page so that it converts at a higher rate.
Next, another great strategy is to create video based content for your plumbing company or brand and post it on YouTube. Video content is definitely getting more attention and if you’re the only plumber who is creating video content, then you will get more customers. Most people do a great deal of research online before choosing a plumber and videos on YouTube can help people get to know you and what you can do. It can create a very personal rapport and get people to like you. This will result in more inquiries and customers.
Lastly, our final strategy is to use social media to attract more people. You can create social media pages on sites such as Facebook and Instagram and implement a content marketing strategy to attract more clients. You can also do paid advertising and target your demographic in Belfast. This will definitely result in more interest for your plumbing company.
In closing, we have just looked at a couple of internet marketing strategies that are quite effective at attracting more customers. However, the results of the above strategies won’t happen overnight and you will need to consistently put in the work before you can reap the rewards of digital marketing.